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Search Engine OptimisationSearch Engine Optimisation "Natural," or "organic," search engine optimisation (SEO) is designing, writing, and HTML-coding a Web site to maximise the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases. The fundamental building blocks of a natural SEO campaign include:
For your target audience to find your site on the search engines, pages must contain keyword phrases that match the phrases your target audience types into search queries. Keyword phrases must be carefully selected and placed strategically throughout your site. All the major search engines emphasise page title, visible HTML text, text placed "above the fold," and text placed in and around hypertext links. Most search engines don't use meta-tag content to determine relevancy. Search engines must be able to find that text. How pages are linked to each other, and the way sites are linked to other sites, has considerable impact on search engine visibility. If crawler-based search engines are unable to spider a Web site due to the URL structure or other technical reasons, that site can participate in paid-inclusion programs. With a paid-inclusion program, a URL is guaranteed to be included in the search engine index. The search engine will refresh the content very quickly, generally every two to seven days. What a paid-inclusion program does not guarantee is placement. Sites submitted through a paid-inclusion program must be properly optimised for high rank. The last component of a successful SEO campaign is link popularity. That's the number and quality of links that point to your Web site. Link quality (links from popular, highly trafficked and/or respected sites) carries far more weight than link quantity. Oldham Associates use the latest cutting edge in house technology to secure your placements in the major search engines. These techniques are non spamming techniques, and are proven to be amongst the best offered by SEO Companies.
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Funding Oldham Associates are approved suppliers to The Business Link for Greater Merseyside (GME). GME offers easy access to the best independent professional advice available to small and medium sized businesses based within Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral. Through GME we are able to offer you a reduction of up to 40% off our fees, with the help of European Funding.
"Everything we do is built around a long-term plan for your success"
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Statistics show that online activities are a burgeoning aspect of the overall business environment. Search engines have carved a niche as the aggregator, organiser and dispenser of data on the Internet. Business is being done every day on the Web. Now is the time to take stock of your current search engine positioning and improve it to cost-effectively capture your slice of that opportunity.
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Tel: 0161 236 5870
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