Market Research

Building Business Links in Greater Merseyside

For All Your Market Research The Murray Consultancy offers a full Consumer and Business-to-Business nationwide Market Research service.

Market Research

Market research is key to understanding customer requirements and demand for your products and services and should form the basis of any marketing strategy. However quality is frequently sacrificed through the desire to obtain statistics and percentages – which are meaningless without a qualitative foundation. In addition, it is often in accurate and fails to provide the actionable and detailed data you need.

The business to business sector is a particularly complex area – accurate market data is less easy to obtain and the intricacies of industrial buying behaviour invisible to a company wishing to enter a new market with a product or service.

We have many years experience of conducting qualitative market research into both consumer and business-to-business sectors. We spend time understanding your overall strategic objectives and requirements before designing a research programme that will generate qualitative market data. Face to face interviews are supplemented by telephone interviews and focus groups depending on the nature and size of your target market together with your available resources.

We can help with:

• Researching which marketing communications your potential customers actually use.
• The role of your company website in attracting new customers.
• Mapping out key relationships and buying behaviour of your target market.
• Identifying key factors influencing your potential customers’ purchasing decisions.  

Funding for Merseyside

Oldham Associates are approved suppliers to Business Link for Greater Merseyside, GME

GME offers easy access to the best independent professional advice available to small and medium sized businesses based within Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral.

Through Business Link for Greater Merseyside, GME we are able to offer you funding of up to 40% of our fees, with the help of European Funding.