Internet Marketing Merseyside, Halton, Knowsley and Liverpool.

Internet Marketing Merseyside, professional advice available to small and medium sized businesses based within Merseyside, Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral.

Internet Marketing: ensuring that your company is positioned above your competition is vital!

With over 340 million people utilising a search engine to locate a product or service (Source: Financial Times), obtaining top search engine positioning on the internet is a vital component of any companies marketing plan. With Oldham Associates, companies in Merseyside who need to dominate or merely market their industry on the Internet can use an effective and proven search engine optimisation service to achieve unmatched website visibility.

Rather than trying to acquire the knowledge, and cope with the pace of internet marketing in-house, it can be cost effective to outsource the marketing of your web site to a specialised organisation. Oldham Associates is recognised as a leading advisory partnership, with specialist expertise in Internet Marketing and Search Engine Strategies. With the help of European Funding through The Business Link for Greater Merseyside (GME) we are able to offer you a reduction of 40% off our fees to companies in the Merseyside area.

Internet Marketing Merseyside

There are a lot of ways to achieve your internet marketing goals depending on your industry. An estate agents website in Merseyside will not employ the same methods as a structural engineers practice website in Liverpool. You will need to sit down and look at how you can do it best. You may also want to get a suitable consultant on this. For now, let us look at the four steps in general.

Attention

People could enter your web site from any of your pages. Whatever page they enter through, you must make sure that your marketing headlines, design, navigation, etc grab their attention! No matter what page they get in from, they must know what it is about and get their attention engaged. Do not have those dull pages in your web site just because your home page is great.

Interest

The primary reason people go online is to get information. Not to get advertised to, but to know something about something. That is how you create interest, by providing the appropriate information. You must have a good amount of free information that is relevant, constantly updated, exciting and different. Obviously you still want to tell them about your product so it should be a major part of your site, not an only part. You should get an arsenal of news, articles, facts, newsletters, polls and other features to keep them coming back. Yes, it sounds involving but remember, most sales occur after the first encounter, so you must make sure you get more than one visit to your site. And very few people will return to your site just to re-read your product brochure.

Desire

You create desire in a multitude of ways, the two best being letting the client experience the product or service first hand. So you have to build interactivity. If you have a software product you are selling, give out a free downloadable demo. Financial services? Offer free online calculators. Estate agent in Liverpool? How about an interactive room planner. The idea is to get someone experiencing the product or service in some way or another so that they can desire to own it. See what you can do in your case, just make sure it is a useful free trial.

Action

You will find that the number of actions you want taken are quite a few. You probably will want someone to subscribe to your newsletter, get your free demo, recommend a friend or, most of all, buy something. Whatever the action, create the attention on it, get interest, build desire, then ask for the action. You must ask for the action to be performed. If you want them to click, put that down clearly. If you want them to buy, ask for the sale very clearly (as in "Buy Now"). Most sales are lost at the last moment because no one asked the buyer to buy. So don't be shy. Ask for the action.

There you have it

Once your web site has been optimised for the search engines this is probably the only fundamental information you will ever need to get your web site to perform as it should. The reason we refer to it as fundamental is because if you use it as a foundation on which you build your entire web site, no matter how small or big it is, it will work. Well, granted you must have the right products at the right price, but even with those, the fundamentals must be there for optimum results. Use this information when you decide on your site navigation, your pages, your graphics, etc. It will not fail you.

Merseyside Companies can enjoy a Personalised Internet Marketing Program

Alot of search engine optimisation companies rely on outdated or ineffective techniques such as automated search engine submissions, doorway pages or website cloaking to gain visibility for their clients. At Oldham Associates Internet, we are committed to using only the most sophisticated and spam-free search engine optimisation techniques that are approved by the search engines. As with our current clients, companies in Merseyside will enjoy a personalised program specifically designed for their company and a level of professionalism that surpasses all others to provide the exact search engine optimisation services you need.

You Can Be Number One

Funding

Oldham Associates are approved suppliers to The Business Link for Greater Merseyside (GME). GME offers easy access to the best independent professional advice available to small and medium sized businesses based within Merseyside, Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral.

Through GME we are able to offer you a reduction of 40% off our fees, with the help of European Funding.

Oldham Associates use the latest cutting edge in house technology to secure your placements in the major search engines. These techniques are non spamming techniques, and are proven to be amongst the best offered by Optimisation Companies.

Search Engine Optimisation

"Everything we do is built around a long-term plan for your success"