Internet Marketing / Search Engine Optimisation
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Internet Marketing / Search Engine Optimisation Case Study Internet Marketing: ensuring that your company is positioned above your competition is vital! Case Study 2 Back To Case Studies The Client Test and Measurement Hire Limited – a specialist company hiring specialist testing and measurement equipment. A small company established in 2000 offering a wide range of specialist equipment. No. of staff: 4 Client’s Issues As part of the company’s initial business plan, the company’s directors established that an effective presence on the web was vital to obtain the level of business necessary to the company. Having invested heavily in a brochure and relying on existing business contacts, the web was seen as a critical route to clients with whom the company had no existing contact. The website required was very large, as a key element was to accurately portray the wide range of instruments offered by the company. The graphical design of the website was to follow closely the corporate image as shown in the company brochure. Consultants Project Team Team leader – Gerald Fowler –specialist in website design and search engine optimisation , supported by consultancy administrative and technical support staff. Approach to the Problem The team leader reviewed the company brochure, proposed keyword phrase tested these on the major search engines and directories and analysed competition for the new website and the performance of key competition identified by the company. Based on this analysis and assessment the team leader and the company directors agreed a series of the most appropriate keyword phrases for the site and an overall structure and layout to ensure a user-friendly site and compatibility with the brochure. A key element in the company’s services is the ‘added value’ they provide to their customers with advice and support in the selection of the appropriate instrumentation and support during the hire. On this basis, it was agreed that the website should reflect this and encourage hirers/potential hirers to contact the company, preferably by telephone, to discuss the requirements. On line hiring was discarded on the company’s wishes to avoid an impersonal approach. The team leader, supported by consultant technical staff, developed a website in accordance with the agreed brief, reviewed it with the company directors, submitted it to the search engines and monitored performance and amended it as necessary. Results and Client Benefits The website is highly indexed by the major search engines and directories against the agreed keyword phrases. The company do not have a procedure for identifying the source of each enquiry but are confident that a very significant percentage of their sales are directly attributed to the website. The company won the New Business Start Up Award presented by Business Link Cheshire and Warrington in 2002 and their sales have increased from £156,000 to £450,000 in the period from 2000 to 2003. Their website out performs their competitors (both large and small) and
has brought in international as well as national business. The company is now agreeing a new project with the consultant to review the website to reflect a recently extended range of instrumentation and to make a new service in the provision of environmental monitoring services in addition to equipment hire. Terms of Appointment Formal terms of appointment were agreed between the company and the consultant to cover the development, agreement, submission and review of the website. In addition to these formal arrangements, the consultant has supported and reviewed the website on an ongoing basis and repaired damage caused by a virus that entered through the company’s ISP. Programme and Budget The work has been completed to the programme and budget agreed. You Can Be Number One
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Funding Oldham Associates are approved suppliers to The Business Link for Greater Merseyside (GME). GME offers easy access to the best independent professional advice available to small and medium sized businesses based within Merseyside, Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral. Through GME we are able to offer you a reduction of up to 40% off our fees, with the help of European Funding. Oldham Associates use the latest cutting edge in house technology to secure your placements in the major search engines. These techniques are non spamming techniques, and are proven to be amongst the best offered by Optimisation Companies.
Personalised Program Alot of search engine optimisation companies rely on outdated or ineffective techniques such as automated search engine submissions, doorway pages or website cloaking to gain visibility for their clients. At Oldham Associates, we are committed to using only the most sophisticated and spam-free search engine optimisation techniques that are approved by the search engines. As with our current clients, your company will enjoy a personalised program specifically designed for your company and a level of professionalism that surpasses all others to provide the exact search engine optimisation services you need.
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Statistics show that online activities are a burgeoning aspect of the overall business environment. Search engines have carved a niche as the aggregator, organiser and dispenser of data on the Internet. Business is being done every day on the Web. Now is the time to take stock of your current search engine positioning and improve it to cost-effectively capture your slice of that opportunity.
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