Internet Marketing / Search Engine Optimisation
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Internet Marketing / Search Engine Optimisation Case Study Internet Marketing: ensuring that your company is positioned above your competition is vital! Case Study 1 Case Study 2 Back To Case Studies The Client GeoDelft Environmental Limited – an environmental consultancy specialising in the investigation and assessment of contaminated land and water, environmental risk management, asbestos consultancy and groundwater remediation. Specialist developer and user of IT systems. No. of staff: 50 Client’s Issues Prior to the project the Client had a website, no enquiries for the company’s services and no interest in the company’s services had ever been generated as a result of the website. The Client’s business objectives, targets and strategies are defined annually as part of the company’s management approach in document entitled the Business Development Plan. This plan has set significant targets for the development of new business in terms of new clients and increasing penetration into developing market areas, e.g., asbestos consultancy, the development and management of environmental risk management databases for clients. The client considered that there was considerable potential to attract new clients and strengthen the company’s presence in the market by developing a website, indexed highly by the search engines against appropriate keyword phrases and presenting a professional image and an effective presentation of the company’s services on the internet. The lack of such a website was beginning to be considered by the client to be a serious deficiency and a potentially significant lost opportunity in terms of marketing the company’s services. Consultants Project Team Team leader – Gerald Fowler –specialist in website design and search engine optimisation , see c.v. attached in Section 16 of this bid. Supported by consultancy administrative and technical support staff. Approach to the Problem The team leader reviewed with the client’s directors the company’s existing presence on the web, and that of key competitors, against the keywords the company considered potential clients might use. The team leader reviewed the company’s marketing objectives with the directors to reach agreement on specific priorities and objectives for the website. It became apparent from this detailed review that the company was offering a range of separate services with different, although potentially overlapping markets. The team leader developed a detailed proposal to develop the necessary presence on the web and agreed this with the client’s directors. This approach involved the development of six specialist optimised websites addressing the six highest priorities of the company’s marketing strategy and the redevelopment of the existing “letterhead” website. This approach was agreed with the client as it offered the potential for maximising the company’s presence on the website in six specialist areas and allowed flexibility in response to changes in requirements and allowed the “letterhead” website to be updated by the client without the constraint imposed by optimised design. The team leader’s proposal also included the provision of training to company staff to allow them to readily update the “letterhead” site and the provision of on-going review of website performance and adjustment to designs. Results and Client Benefits Before the development of the optimised website the company had no identified new business or enquiries or interest expressed in the company as a result of its website. The optimised website are now indexed highly on the major search engines/directories against the agreed keyword phrases. Over the first two months since indexing the search engines/directories the websites have produced: A key factor in the above results is that over 95% of the enquiries received and the type of potential clients contacting the company relate specifically to the type of services and the type of clients that the company’s marketing strategy had identified to be required. Terms of Appointment Formal terms of appointment were agreed with the client and with Business Link Cheshire and Warrington under the Developing World Class Capability project. The terms of references detailed the consultant’s role in defining briefs and objectives for each website, development and approval of the website design, optimisation against search engine algorithms, submission of the website. Ongoing review of performance and fine tuning and adjustment of design. Monitoring of the level of interest created, number and value of enquiries and new business has been linked with the company’s existing marketing procedures. Programme and Budget The work has been completed to the programme and budget agreed. You Can Be Number One
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Funding Oldham Associates are approved suppliers to The Business Link for Greater Merseyside (GME). GME offers easy access to the best independent professional advice available to small and medium sized businesses based within Merseyside, Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral. Through GME we are able to offer you a reduction of up to 40% off our fees, with the help of European Funding. Oldham Associates use the latest cutting edge in house technology to secure your placements in the major search engines. These techniques are non spamming techniques, and are proven to be amongst the best offered by Optimisation Companies.
Personalised Program Alot of search engine optimisation companies rely on outdated or ineffective techniques such as automated search engine submissions, doorway pages or website cloaking to gain visibility for their clients. At Oldham Associates, we are committed to using only the most sophisticated and spam-free search engine optimisation techniques that are approved by the search engines. As with our current clients, your company will enjoy a personalised program specifically designed for your company and a level of professionalism that surpasses all others to provide the exact search engine optimisation services you need.
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Statistics show that online activities are a burgeoning aspect of the overall business environment. Search engines have carved a niche as the aggregator, organiser and dispenser of data on the Internet. Business is being done every day on the Web. Now is the time to take stock of your current search engine positioning and improve it to cost-effectively capture your slice of that opportunity.
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